It wasn't until the 1930's when that bras began to "lift and separate". Before this point a brassiere was either a corset or a bandeau. But Rosaline Kiln of the Kestos Corset Company revolutionized the bra creating the structure we see today. A simple concept, the design was an experiment in which Rosaline took handkerchiefs and added darts for shape and elastic banding that wrapped around the body and connected and Voila! Sweater puppies! In addition to the Bra being transformed into the modern marvel that it is today, the advertisements for the Kesto Bras are elegant art deco works of art, Seriously, Victoria's Secret should take some notes.
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